Zapify Webchat: your site's native channel, with identity and notifications

Most people know chat widgets as a shortcut: a button that opens WhatsApp in a new window. Zapify’s webchat is something else — a full conversation channel with its own life inside your site, connected to the same inbox, the same AI assistant and the same history as WhatsApp, Instagram, Messenger and RCS.

A conversation that stays on the site, not just a redirect

Visitors type directly on your site — without leaving the page, without installing anything. The conversation enters Zapify’s shared inbox like any other channel, with the same AI assistant answering or handing off to a human agent when needed.

Progressive identity, not a mandatory form

Zapify’s webchat doesn’t require filling in a form before chatting. The conversation starts right away, anonymously. Only when it’s actually necessary — to confirm an appointment, handle an order, or continue the conversation on another channel — does it ask for contact details (usually a WhatsApp number), at the right moment, not as a gate at the door.

Notifications for people who leave the page

One of the most common problems with traditional site chat: someone asks a question, closes the tab waiting for a reply, and never sees that it arrived. Zapify’s webchat solves this with browser push notifications — even after someone closes the tab, a notification lets them know when the reply arrives, with one click taking them back to the conversation exactly where they left it.

Whenever possible, WhatsApp remains the stronger safety net: it works on any phone, including iOS, where browser push notifications still have limitations. The widget always suggests both paths side by side — continue on WhatsApp or turn on notifications — so people can pick whichever suits them.

The same conversation, across channels

If someone starts chatting on your site’s webchat and later decides to continue on WhatsApp, Zapify keeps the history tied to the same contact — the conversation doesn’t start over. It’s the same principle already applied between WhatsApp, Instagram and Messenger: an omnichannel Conversational Marketing strategy, not isolated channels competing for the same customer’s attention.

How to install it

Zapify’s webchat installs with a small snippet of code pasted into your site — no need to change the page structure. Talk to our team to set up the appearance, identification and notifications to match your brand.

Frequently asked questions

Is the webchat just a button that opens WhatsApp? No. It’s a full conversation channel inside your own site, with its own support window — WhatsApp remains available as an alternative, but the conversation doesn’t depend on leaving the site.

Does the visitor have to identify themselves to start chatting? No. The conversation starts anonymously; identification (usually a WhatsApp number) is only requested when it’s actually needed to move a request forward.

What happens if the visitor closes the page? If they’ve enabled notifications, they get a browser alert as soon as there’s a reply, even with the page closed. They can also continue the conversation on WhatsApp, which works on any device.

Do push notifications work on any phone? They work on Android and desktop browsers. On iOS, the operating system’s support for browser push notifications is still limited — which is why WhatsApp is suggested as the more reliable alternative in those cases.

Do I need to install an app? No. The webchat runs directly on your site, with a small snippet pasted once.