Privacy Policy

This Policy explains how Zapify, Lda. processes the personal data of people who visit our website, contact us, create an account or pay for our services, under the General Data Protection Regulation (GDPR).

1. Who is the data controller

Zapify, Lda., company number 517696070, registered office at Rua de Pereiró, 134, 4100-407 Porto, Portugal. Privacy contact: suporte@zapify.pt.

2. What data we process and why

• Website visitors: browsing data and cookie identifiers, to measure traffic and our campaigns (see section 7).
• Sales contacts (WhatsApp, RCS, email, webchat): name, phone number or email and the content of the conversation, to answer your request and schedule demos. We only reply after you start the conversation.
• Customers and platform users: name, email, phone, the entity you represent and account usage data, to create and manage the account, provide the service, give support and keep the platform secure.
• Billing and payments: billing details (name, address, tax ID) and the record of payments and charge authorisations (including direct debit mandates), to issue invoices, collect payment and meet legal and tax obligations.

We do not store card data. Online payments are processed by easypay, a payment institution authorised by the Bank of Portugal; card, MB WAY and IBAN data are handled by that entity under its own privacy policy. Zapify keeps only the information needed to prove payments, authorisations and mandates.

3. Legal bases

• Performance of a contract or pre-contractual steps at your request (account, service, billing).
• Compliance with legal obligations (invoicing, accounting and tax).
• Legitimate interest (platform security, fraud prevention, improving the service, answering sales enquiries).
• Consent, where applicable (analytics and marketing cookies, which you can reject at any time).

4. Who we share data with

We use service providers that process data on our behalf, with the safeguards required by the GDPR:

• Amazon Web Services (AWS), for hosting, in European Union regions.
• easypay, for payment processing.
• Meta Platforms (WhatsApp, Instagram, Messenger), as the messaging networks through which you contact us, and Google, for analytics and campaign measurement.
• Providers of invoicing, support (customer help portal) and communications.

We do not sell personal data. We may disclose it to authorities where required by law.

5. International transfers

Whenever a provider processes data outside the European Economic Area, the transfer relies on appropriate safeguards, such as adequacy decisions or standard contractual clauses approved by the European Commission.

6. Retention

We keep data only for as long as needed for the purposes described and for applicable legal periods (for example tax and accounting). Data of cancelled accounts is deleted within the periods set out in the Terms and Conditions.

7. Cookies

The website uses cookies and similar technologies (Google Analytics, Google Ads and Meta Pixel) to analyse traffic and measure our campaigns. The cookie banner lets you reject this processing at any time; your choice is stored in your browser. You can also clear or block cookies in your browser settings.

8. Your rights

You have the right to access, rectify, erase, restrict, port and object to processing, and to withdraw consent at any time without affecting the lawfulness of earlier processing. To exercise your rights, contact us. You may also lodge a complaint with the Portuguese data protection authority (CNPD) at www.cnpd.pt.

9. Data of our customers’ customers

When a Zapify customer uses the platform to communicate with its own customers, Zapify acts as processor and the customer as controller. That processing is governed by clause 10 of the Terms and Conditions and the Data Processing Agreement (DPA). If you are an end customer of a company that uses Zapify, please address your requests to that company.

10. Changes

We may update this Policy. The date of the last update is shown at the top of the page.

11. Contact

To exercise your rights or ask questions, write to suporte@zapify.pt or use the support portal .