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Use cases Retail & E-commerce

AI-powered omnichannel customer engagement for retail and e-commerce

Bring product discovery, recommendations, orders, payments and after-sales support together across WhatsApp, RCS, webchat, Instagram Direct and Facebook Messenger.

  • Catalogue and products
  • Cart recovery
  • Orders and tracking
  • After-sales and loyalty

Store · Assistant

online · replies instantly

Are the trainers I saw still available? 👟 10:24 ✓✓
Hi! 👋 Yes, your size is in stock. Want to check out? 10:25

Runner Trainers · UK8

In stock · ships within 24 hours

€79.90

Check out
Great, I want them! 🛒 10:26 ✓✓
cart recovered by AI · payment completed in chat
Type a message…

All channels. One platform.

Centralise conversations across WhatsApp, RCS, webchat, Instagram Direct and Facebook Messenger. Zapify keeps the history, context and automation of every interaction in one place.

The channel they already use

No app to install: your customers discover, buy and track the order on WhatsApp, which they already use every day.

More conversion, less abandonment

AI answers on the spot, recommends products and recovers abandoned carts with a message that is opened within minutes.

From question to delivery

Order status, tracking and exchanges in the same thread — the customer is never left wondering where the order is.

Customers who come back

Campaigns, repurchase and loyalty programmes in the channel with a higher response rate than email.

Why WhatsApp

The numbers that make the difference

~98%

of messages opened — and read within minutes

24/7

support and sales, every day

0

apps to install — everything on WhatsApp

1

channel to sell, deliver and build loyalty

WhatsApp open rate based on public industry data; cart recovery is an estimate and varies depending on the operation.

The challenge

Repeated questions, abandoned carts — and lost sales

  • Repeated questions about products, stock and orders
  • Abandoned carts and lost sales due to a lack of follow-up
  • Support scattered across multiple channels, with no shared conversation history
  • Slow, manual exchanges, returns and support
  • Campaigns that spark no conversation or repurchase
The solution

Zapify turns WhatsApp into your digital storefront and after-sales support channel

  • A WhatsApp assistant with catalogue, AI and human support when needed
  • Recommendations and catalogue that help decide and convert
  • Automatic cart recovery and checkout follow-up
  • Order status, tracking and deliveries in real time
  • Exchanges, returns, payments and campaigns in the same channel

WhatsApp is already part of your customers' everyday lives. We help your brand be where they already are.

Use cases in retail and e-commerce

From discovery to repurchase — all through conversation

From product discovery to repeat purchases, every customer conversation and interaction is centralised on one platform.

01

Support and product discovery

Questions about products, recommendations and stock answered instantly, with AI helping customers decide.

  • Catalogue on WhatsApp
  • Recommendations
  • Stock lookup
  • Product questions
02

Cart recovery

Automated follow-ups and checkout links that recover potentially lost sales.

  • Cart reminder
  • Checkout links
  • Recovery offers
  • Automatic follow-up
03

Orders and tracking

Order status, tracking and deliveries communicated in real time.

  • Order status
  • Tracking and carrier
  • Delivery window
  • Proactive alerts
04

Exchanges, returns and support

Requests, collections and FAQs handled through the conversation, without friction.

  • Exchange request
  • Return label
  • Pickup scheduling
  • Support FAQs
05

Payments and documents

Payment links, receipts and invoicing without leaving the conversation.

  • Payment links
  • Receipts and invoices
  • Order confirmation
  • Proof of purchase
06

Campaigns and loyalty

Promotions, repeat-purchase campaigns and customer reactivation strategies designed to drive conversions.

  • Segmented campaigns
  • Repurchase offers
  • Reactivation of inactive customers
  • Loyalty programmes
A platform connected to your store

Integrates with the tools you already use

Zapify connects to your e-commerce platform, stock, payments and campaigns to automate the whole buying journey.

E-commerce & catalogue
Logistics & tracking
Payments & invoicing
CRM & loyalty
Meta Ads · Click-to-WhatsApp
Stock management
BI & reports
Webhooks & API
Benefits for everyone

Advantages for your brand

For customers

  • Fast, helpful responses
  • More convenience and autonomy
  • A simple shopping experience

For operations

  • Less operational load
  • Centralised support
  • More productivity and conversion

For management

  • More sales and repurchase
  • Better journey tracking
  • Better performance insights and greater efficiency

For marketing

  • Campaigns designed to convert
  • Less abandonment
  • Repurchase and loyalty

Take this use case with you

Download the Zapify retail and e-commerce brochure as a PDF and share it with your team.

Download brochure (PDF)

Put WhatsApp to work for you

30 days free. No card. With our team helping you get started.

30 days free · no credit card